We enable anyone, anywhere to create positive social change
The Social Change Goal
Social Change is the goal of many organizations and individuals. Many of the most pressing problems we face can be solved by triggering a change in the culture, behavior, social institutions, and social structure of groups of people.
Public health (opioid crisis)
Workplace health (Absenteeism, OH&S)
Climate change, carbon emissions
Small Groups & Individuals
We’ve already seen the move from traditional, broadcast methods of social change campaigns (radio, tv, billboards, print etc.) to
These new methods are not set up to facilitate knowledge or behavior change. The current technology serves largely entertainment discovery purposes and lacks the structured delivery and data collection necessary for a complex and large-scale social change campaign.
So How Do We Do It?
We find something you care about and tie it to your learning.
You care because we deliver information in the best possible way for you and then we provide relevant rewards for changing your knowledge and behaviour.
Case Study: FEND
Unlike the “just say no” campaigns in the past, FEND encourages youth to engage in their health in a whole new way — through their smartphones. Using the unique combination of evidence-based research, world-first technology, a cutting-edge streetwear brand, and musicians from different genres, the FEND movement speaks directly to young people in a language they understand.
Unlike the “just say no” campaigns in the past, FEND encourages youth to engage in their health in a whole new way — through their smartphones. Using the unique combination of evidence-based research,
Preliminary results from users who completed the FEND app journey
- 91% of users can now identify the signs of an opioid overdose.
- 99% of users now know that prescribed painkillers (opioids) are as addictive as heroin.
- 96% of users can now identify the steps to take in response to an opioid overdose.
- 78% of users now know that mixing alcohol with prescription painkillers (opioids) can be deadly.
- 84% of users say they’re very likely to talk with a friend/family member who may be misusing prescription medication.
- 98% of users know you can become addicted to opioids prescribed by a doctor in as few as 4-5 days.
“I never realised that people of all ages can get addicted to opioids. I always thought it was just those that did illegal
“I have personally never had anyone I know become addicted to opioids nor have I had to help someone who has overdosed on them but since I’ve gotten this app and extended my knowledge on the subject I’m confident I have the ability to help identify and treat someone who has overdosed on them. I could save
Built For Integration
Our modular stack allows us to integrate seamlessly into any ecosystem, including those of the largest players in tech. This not only adds to our value as an acquisition
Machine Learning, Gamification, and Content Management
Our core technology is built on Amazon Web Services (AWS) servers, which deliver unparalleled speed, HIPAA compliant security, worldwide availability, and unlimited scalability.
Campaign Builder/ Manager/ Collaboration Suite
Our native iOS and Android apps allow for the delivery of one or more campaigns to participants through a compelling, visually engaging smart device experience. Apps for campaign builders and managers and a